London's Specialist Fractional Executives
Senior Executive Expertise. On Demand.
Fractional CRO and CFO services for high-growth startups and SMEs. Top-tier strategic talent without the full-time cost.
Why Fractional?
The Fractional Executive Advantage
Leading founders use fractional talent to grow from Seed to Series C and beyond — gaining enterprise-grade expertise without enterprise-level overhead.
20–30%
Increase in financial efficiency within the first year
Source: IMA
15%
Higher average revenue growth vs. companies without fractional CFOs
Source: BDO
70%
Of investors more likely to back companies with seasoned financial leadership
Source: E&Y
Access to High-level Expertise
Extensive cross-industry experience, advanced financial modelling, strategic planning, and complex analysis — available from day one.
Flexibility & Scalability
Top-tier executive talent without the full-time cost. Scale involvement up or down precisely as your company needs evolve.
Accelerated Growth
Implement proven strategies to boost sales and ARR. Leverage deep experience to avoid common pitfalls and expedite success.
Strategic Alignment
A collaborative CFO and CRO who work in concert — aligning financial prudence with revenue generation for sustainable growth.
Enhanced Credibility
Strengthen investor relations with credible, experienced leadership. Build trust with customers and partners through robust strategy.
Immediate Impact
Fractionals identify issues and opportunities overlooked by less experienced staff, and can be onboarded quickly with minimal overhead.
What We Do
Areas of Expertise
We offer strategic expertise often missing from those who have had a linear career path — combining financial rigour with revenue-driving capability.
Strategic expertise to drive growth and operational excellence across your revenue organisation.
Revenue Growth Strategies
- —Crafting effective sales strategies to drive revenue growth
- —Clearly identifying the ideal customer profile and buyer personas across channels
- —Developing pricing models that maximise revenue and market competitiveness
Sales Process Optimisation
- —Streamlining sales processes and creating workflows to enhance team effectiveness
- —Leveraging CRM tools to improve sales management, productivity, and customer experience
- —Implementing strategies to shorten sales cycles and accelerate deal closure
Team Building & Leadership
- —Recruiting, training, and coaching high-performing sales teams
- —Change management for the adoption of new sales processes and tools
- —Setting and tracking KPIs to ensure team success
- —Coaching sales managers on building a results-driven culture of accountability
Market Expansion
- —Identifying strategic partnership channels to accelerate growth and market presence
- —Leading initiatives to expand into new geographic markets
- —Developing and executing go-to-market strategies for new products and services
Fractional CRO · Case Study
A.I. Technology Company
The client had launched a new A.I. product and was struggling to close deals in the pipeline and achieve the exponential growth targets set by the executive team.
13×
Increase in ARR
Grew into the millions
25%
Reduction in sales cycle
120 days → 90 days
3→14
Sales team growth
Over 18 months
2 Continents
New markets entered
Across North America & the Middle East
Challenges Faced
- —Stagnant revenue growth with deals not closing and ARR failing to scale
- —Inefficient sales processes — cycles ranging from 120 to 240 days
- —Limited market reach, with no international presence
- —Sales team of only 3 with no leadership capability
Strategic Interventions
Revenue Growth
Implementation of targeted sales strategies aligned to ideal customer profiles in professional services.
Sales Process Optimisation
Redesigned sales workflows and overhauled CRM utilisation to improve pipeline visibility and deal velocity.
Market Expansion
Led strategic expansion into new international markets across two continents, opening significant new revenue streams.
Team Development
Built a robust recruitment and training programme, growing the sales team from 3 to 14 over one year.
Selected Clients
Trusted by Founders & Investors Worldwide
6+
United Kingdom
7+
United States
16+
South Africa
5+
Rest of World
References
What Our Clients Say
Robin's people-centric approach not only revamped our sales processes, but also fostered a motivated and high-performing sales team. Under her guidance, we saw increased sales through reduced sales cycles and improved pipeline health. Additionally, she also implemented a solid sales infrastructure for scaling internationally. Her energy and passion is contagious.
Gary Kalaci
CEO, Alexa Translations A.I. · Toronto
Our Partners
Meet the Team
We leverage our combined expertise in corporate finance and revenue growth to drive strategic success and operational excellence.
Fractional CRO & Partner
Robin Bentele
Robin has been working with B2B SaaS tech companies as a sales leader since 2018, specialising in revenue growth, sales process design, and team development.
- ·Previously Antler, Alexa Translations, British International Investment, Ninety One, Investec Bank
- ·Qualified Chartered Accountant (SA)
- ·BCom Financial Accounting, University of Cape Town
- ·Honours, UNISA · Pavilion & Operations Nation member
Fractional CFO & Partner
Michael Egner
Michael has been working with SMEs and investors since 2016, providing strategic financial leadership across fundraising, modelling, and stakeholder relations.
- ·Previously Ethos Private Equity and Johannesburg Stock Exchange
- ·LLB, University of Cape Town
- ·PGDipFS, Oxford University — Said Prize for Academic Excellence
- ·3× Global Leader of Tomorrow Award, St Gallen Symposium
Pavilion & Operations Nation member · Revenue operations specialist on CRM execution
Supported by a team of trusted chartered accountants and bookkeeping professionals
Get In Touch
Unlock the Potential of Your Business
Whether you need financial leadership to prepare for a fundraising round, or a revenue expert to accelerate growth — we're ready to help.
Fractional CRO
Revenue growth strategy, sales process optimisation, team leadership, market expansion.
Fractional CFO
Financial modelling, capital raising, FP&A, cash flow management, investor relations.
Combined Engagement
A unified CRO + CFO approach where revenue growth and financial prudence are always in alignment.
www.theventuresmiths.com